Social Media Manie

Twitter answers bring business

2011-11-21T19:20:00.001+01:00

La Next Nature (Vidéos de Deus Ex: The Eyeborg Documentary et de Pravav Mistry: the SixthSense Technology, Aimee Mullins: 12 pairs of legs)

2011-11-11T13:35:00.002+01:00

La "Next Nature" est en marche. Je ne sais pas si vous le ressentez comme moi mais j'ai vraiment l'impression que l'homme passe une nouvelle étape de son adaptation sur terre. Un genre de homo digitalo qui a évolué dans ses relations au monde et aux gens du fait d'internet et dans ses manières de vivre avec la technologie (qui nous rend souvent encore plus exigeant).

C'est donc physique et mental.

Les auteurs de nouvelles de science fiction avaient raison. Ils l'ont rêvé, écrit et en résumant grosso modo c'est ce qui nous arrive.

Alors check those videos pour des exemples concrets:

http://aimeemullins.com/
www.nextnature.net
www.pranavmistry.com
www.deusex.com

Il y a de plus en plus de bébés (pas encore nés) sur Facebook

2011-08-01T19:06:00.000+02:00

Tiens tiens tiens... Je vous en parlais il y a de ça plus d'un an, qu'il y avait de plus en plus de parents qui créaient un profil Facebook à leurs enfants en bas âge. Il semblerait que la tendance soit devenue telle que Facebook propose aux futurs parents de faire mention de leur progéniture à venir et créée par la même un profil.

Serait-ce la concurrence de Google+ qui mène Facebook à prendre ses abonnés avant le berceau?

Je me demande aussi ce qu'il en est des droits de la personne. Si Facebook existe encore dans 18 ans, il sera marrant de voir si des "inscrits de force" se retournent contre leurs parents.

Fichés et même pas nés...

A suivre ...

XRM part two: Work it out with your staff.

2011-05-29T15:02:00.005+02:00

Today I stumbled upon the website of xRM, a company which assist organizations in defining objectives and in implementing customized Microsoft Dynamics xRM solutions.

I found three more statements about the xRM term since the last post.
On the xRM company website,"The only thing xRM is missing is your business logic, your business processes, and your imagination."

For Microsoft, xRM stands for "Anything Relationship Management".

Sounds like paradise.

For an xRM enthusiast,Sven Latzel, it is "the biggest challenge in the information technology was and is to provide needed information to the right person or machine in the right moment in the correct format at the right place and well processed. xRM is nothing less than that. It’s a new component to implement a new concept to get rid of separated systems and data storages".

But technology is out there to assist your staff. Be user centric. Their adherence is key to change. They are your first clients, the first to convince.

At Media Manie we work closely with the people who make the organization. The aim is to create a self fulfilled dynamic.

contact@mediamanie.com

The "XRM" to work your image.

2011-05-17T16:02:00.004+02:00

Today it is about the XRM. Here the French page of Wikipedia that you can translate and here the English one which is less detailed.

To summarize, it is the application of CRM processes in a sort of adapted way to other types of interlocutors.

It looks like an interesting concept to optimize internal / external communications and to broadcast an integrated message.

Here the trailer of a French editor Nelis XRM which offer a free trial.

Du CRM au Marketing Collaboratif

2011-05-04T15:42:00.000+02:00

Plus j'y pense et plus j'y soucris.

Le CRM ou customer relationship management est la clé d'un bon business.

A plusieurs égards.

Il amène réactivité, confiance et considération.

Et c'est ce qu'attend le client.

Il y a des bénéfices dans les deux sens. L'entreprise est plus réactive aux tendances du marché et dope sa créativité par le marketing collaboratif.

Oui les clients vont vous parler. Si vous acceptez de les écouter, cela va demander du travail, de l'organisation, de la technique et des employés. Car ils ont beaucoup à dire mais ils veulent une communication simple, rapide et efficace. Oui, non, excuses, améliorations, nouveautés, cadeaux, évènements, initiatives / contribution à la communauté.

Tout doit être criticable.

Mais recevoir les critiques, les accepter et y répondre, l'entreprise au sens large doit être bien armé de ses valeurs. Ce que l'on appelle les valeurs de l'entreprise qu'elle va devoir affirmer et limiter. Revenir au core. Ce que l'on fait de mieux et sur lequel on ne peut transiger, pour créer un meilleur rapport Win-Win.

Les bénéfices pourraient être gigantesques. Car de la considération que vous aurez donnée aux clients, ils la transformeront en fidélité et deviendront des chevaliers de la marque.

De mon expérience, je sais que de grandes marques paient des sommes importantes pour que ce qui se dit sur la toile soit analysé. Ce n'est pas encore très automatisé mais les avancées sont rapides en la matière.

Le CRM en ligne existe déjà . Les marques sont sur les medias sociaux et certaines s'y débrouillent bien. Je pense à Vistaprint et son mur facebook qui répond à tous les commentaires négatifs par un message personnalisé. Oui il faut comprendre le problème, s'excuser et trouver une solution. Et ce parfois à grande échelle. Mais il y a beaucoup à perdre à ne pas répondre aux clients mécontents. Au lieu d'en faire des chevaliers, vous en faîtes des rebels qui constituent des armées. Car la guerre a commencé.

Je vais vous donner l'exemple de deux produits en concurrence avec deux approches CRM différentes.

D'un côté une marque cette grande marque internationalement connue qui fait de l'électroménager et qui a un produit d'épilation définitive dont le prix est aux environs de 500 euros. C'est donc une décision d'achat implicante.

Cet article est en concurrence avec un produit plus cher mais plus "professionnel" et plus "humble". La marque ne fait qu'un produit et ses accessoires, et a ouvert un forum et conçu un système de parrainage.

Pour avoir analysé leurs commentaires, je n'ai jamais vu d'aussi farouches défenseurs d'une marque.

Je parle de la marque concurrente, celle plus chère, plus confidentielle. Ces défenseurs vont jusqu'à chercher les "attaques" des utilisatrices de produits concurrents.

Cette guerre, c'est la guerre d'influence pour les produits dont l'achat est impliquant.

Car les prospects vont rechercher de l'information pour arriver à une décision. Probablement confortablement installé avec leur portables ou leurs tablettes sur les genoux dans leurs canapés.

Il ne s'agît pas de contrôler ce qui est dit, c'est de faire avec et d'accepter ses limites.

C'est peut-être paradoxal. Quand on parle des grandes entreprises, on n'associe pas directement l'idée de limitation du domaine d'influence. Mais pour dire vrai, elles sont partout.

Mais à trop vouloir influencer tout le monde, elles attirent la critique des réfractaires. Qu'est-ce qu'il se passe quand une entreprise ne contrôle plus son influence. Qu'elle n'a plus respecté ses engagements mais par contre se soucie de son image uniquement.

La colère. Et les gens en colère le font savoir. Et ils sont démonstratifs. Alors oui il faut collaborer. Vous vous souvenez, le win-win?

Et c'est là qu'intervient le marketing collaboratif.

Car il ne s'agit pas de simplement analyser ce qu'il se dit. Il faut montrer l'acceptation de ce qui est dit.

J'ai constaté plusieurs approches différentes.

- La création d'une plateforme type forum réservée aux utilisateurs d'un produit qui s'autogère en majeure partie avec tout de même des modérateurs. On y voit souvent du partage d'astuces (extension de l'utilisation du produit parfois non imaginée par la marque)

- Le CRM directement sur une page facebook qui permet de dire au vu et su de tout le monde ce qu'il en est. Que quelques fois, ils n'auront pas assuré le service vendu, qu'ils s'en excusent et qu'il y a dédommagement. Bonne exemple en la matière Vistaprint.

- Une start up, trnd (qui grossit vite) propose à ses clients de faire essayer leurs produits à de potentiels consommateurs en leur donnant la possibilité de distribuer le produit à leur entourage s'ils l'ont apprécié. S'ils ne l'ont pas aimé, ils feront part de leurs remarques à la marque qui "doit" prendre son avis en compte. Win-Win.

Si vous voulez me contacter Florence SUPRIN pour discuter de l'évolution de la relation entreprise (répondre à une problématique, un challenge) - individu (respect, confiance, considération, reconnaissance)

+31623601743

Brooks Brothers Facebook Comment Policy

2010-10-14T17:06:00.006+02:00

I was returning from a weekend in Paris when I saw this post which regrettably does not exist anymore and whose I only a partial copy of it unfortunately. It is thanks to Joey Duis and his good readings that I stumbled on it. You can follow him @joeyduis, I do not think that he will mind that I do some promotion.

This reading was about the conditions of use of the Brooks and Brothers Facebook wall.

I wish I made a copy. Instead I have that:

It was said there that the moderation team of the site could erase a comment whatever reason it is and that the users should not leave personal information about the same wall.

All in all, my first reaction was to not understand why they wanted to do claims. It is to wonder if the brand had problems of this kind in the past.

As if their customers and fans (because it is necessary to be “fan” to be able to post on the wall) would have intentions to them in priori. I do not find it very classy for a brand which says itself as such.

The good behaviour of the user like the good moderation on behalf of the brand should be implicit. Later naturally they need to spam there especially if the page has of the traffic. Unless it is a problem of complaints. If it is the case, they need to handle them in the best manner, at least to send the dissatisfied customers to the customer service.

But for me it represents a lack of judgment on behalf of the brand. They are not Coke, their capacity of moderation should be sufficient to manage less than 20 000 fans and not make so strong statement just in case. It is like they do not make the difference between their fans and the others.

Then you think, what in case they make a buzz? How will they manage it with this legal attitude on a social network? Will they handle it the same way? I already doubted of their moderation capacity.

And it is pretty much what has happened and the reaction .

After getting several negative comments from mainly marketers about their policy, they just took it off!

Social Media aggregators and interaction computer - smartphone, where to look to manage your digital life?

2010-06-10T17:30:00.004+02:00

For few weeks now I want to take some time to think about the organisation and the flow of my information. I have Facebook for my friends, Linkedin for the professional, Twitter for the social media and monitoring related. Then you have my StumbleUpon that I use like the library of my favorites that I tag.

After that you have 3 emails adresses, a blog where I would like to be more active, a Flickr and a Picasa... I also belong to two networking groups, one on Meetup, another one on a forum.
And well that is not that much...
So what did I do?

I looked at aggregators of social media.

First I have used Digsby for some time and I found it handy. It manages social media like Twitter, Facebook and Linkedin, plus your Hotmail and your Gmail. The problem is I have 2 hotmail adresses. And that Disby does not handle that well. Everytime I had to disconnect one or the other email adresses. I know that I could coupled (linked) my 2 hotmail emails together and that it could maybe have change something but I simply don't want to do that. But I will be maybe obliged to if I want things to be easy.

Then you have FriendFeed which support an extended list of social services (Facebook, Twitter of course but also Digg, StumbleUpon or even your blog), but not your emails. (see PC world review)

There is also Spindex from Microsoft. I am currently looking at it and what I can say about it for the moment is that it is nice to have several social tools in a kind of dashboard. But... It is very slow and despite the fact that I connected my twitter account, it gets no result from it. And also you can not upload from somewhere else what you want in your RSS feeds. You need to type them all over again.
I have a spare invitation if somebody is interested. The first to ask for it, gets it.

I am still very tempted by FriendFeed, a place for my social personal library and my links... mmm... I am trying it too. The thing is that I don't have friends on Facebook that have FriendFeed. And I don't want to invite them to join a new social media platform if I am not sure that I like it. So I only get the Twitter status of the people that I know and that are on FriendFeed (8)... Well I still need to spend time at it but the first impression is not really good.

What I would like more is that all my regular activities online had made a widget and that I could compose my own dashaboard with all my favorite ones... What do you think about that? And if I can ask for something more... can it integrate my sms as well? Sounds archaic I know, but it can be handy when your mum does not have a proper internet connection.
I don't want just a flow of information from all the sources together.I prefer it to be organized by network. Spindex allows you to select one source at the time.

The widgets would "just" need to be all connected to share what I want where I want to who I want. Privacy, privacy...

But I would also like to have those widgets (or apps) on my smartphone and to be able synchronize data with my laptop. In that matter, we are not there yet but well, it is now possible to push content from the Chrome browser to your smartphone. If it is possible in that sense, it must be possible in the other sense...

I think I have seen a presentation from Google about the computer - smartphone interaction. Pity I did not favorite the video somewhere... how come..? If I find it, I will add it to that post.

And what about you, how do you manage your digital life?

Il y a de plus en plus de bébés sur Facebook.

2010-05-21T01:07:00.002+02:00

Alors que le débat fait rage autour de Facebook, je me pose beaucoup de questions sur l'avenir de cet outils faiseur de communité(s). Et de fil en aiguille (mais aussi parce qu'il faut le dire, je suis une grande utilisatrice de facebook), j'en suis venue à une constation. "Il y a de plus en plus de bébés sur Facebook".

Je me demande si le compte facebook va devenir une formalité comme le livret de famille. Tu nais, on te déclare et on t'ouvre ton compte facebook? Je ne serai même pas étonnée qu'il y ait des comptes qui soient créer avant la naissance du chérubin.

Auparavant on envoyait la photo du petit dernier sur facebook (http://x-pression.20minutes-blogs.fr/archive/2008/02/29/bebe-facebook.html), aujourd'hui on lui crée un compte.

On peut penser que naturellement l'enfant reprendra le flambeau une fois en âge de le faire. C'est à dire de plus en plus tôt. Les bébés naissent livrés avec le clavier en mémoire et photoshop!

Si Facebook persiste et continue à s'étendre pour quelques temps encore comme certains le prédisent, après la génération X et Y, c'est pas la Z qu'on va trouver mais la génération Facebook.

Je me demande quel impact cela aura sur cette nouvelle génération, qui sera née avec. Et c'est pour cela que le débat sur la vie privée sur Facebook est tellement important.

Et cela dépendra beaucoup du projet commun que nous avons pour facebook et pour la communauté en ligne en général en fonction de la responsabilité que chacun est prêt à prendre.

[Apparté:

A ce propos si Facebook est pour vous un grand sujet de réflexion, suit un excellent article sur notre responsabilité sur Facebook, dont je ne partage pas tous les points mais qui dans l'ensemble est assez juste. Il a aussi l'avantage de poser le débat (par contre ce sera en anglais mais je suis sûre que vous connaissez google translate ;))

http://www.allfacebook.com/2010/05/does-facebook-privacy-even-matter/ ]

Quelle sera le rôle des parents? Quels nouveaux phénomènes nous allons voir apparaître? Des problèmes dans les familles sont déjà apparus par exemple. Pour cela il suffit de se rendre sur un groupe comme "facebook, c'est un peu comme la mafia, tu me saoules, je te supprimes" (oui oui avec la faute d'orthographe mais il y en a un sans si vous préférez ;))

Et de nouveau, et la vie privée dans tout ça? Décide-t-on de s'exposer comme l'on est une bonne fois pour toute ou essaie-t-on de se protéger...?

Je ne crois pas qu'il soit possible de s'exposer une bonne fois pour toute car nous partageons avec chacun de nos amis sur facebook des expériences différentes et des intérêts différents. Laissons nous nous rejoindre sur ce que nous avons en commun mais aussi ne pas nous spammer les uns les autres.

Bon ben voilà. C'était ma pensée du soir. Il y en aura peut-être d'autres qui suivront. Ca dépend si elles se présentent régulièrement à moi ;) mais je crois que définitivement il faudra que je reprenne le thème de la vie privée sur Facebook.

N'hésitez pas à commenter si cela vous intéresse.

6th sens technology: a new way of interacting with devices and applications.

2009-12-10T00:13:00.007+01:00

Through a colleague from work, I came across a video from the TED India where Pranav Mistry (about 13 min long) presents his research and impressive results on 6th sense technology. This technology allows to control computing devices and their applications through intuitive gestures.

The video is really worth watching:

Poor little blogger that I am, I shudder when Google unveils new tool but this looks like the start of a true revolution. This will change really our way of life and make technology more accessible in general but also to elderly and disabled people. Especially since this genius says he wants to make this technology accessible to the masses (he said it will be open sourced code but at the moment I am talking it is not the case yet). He uses existant and cheap devices (example of the computer mouse) to create the new ones with. Eventually they will become totally non invasive.

And coupled with voice recognition then? Well, yes me too I guess.
And what about gaming? (about innovation in gaming you can also see my previous post on aWOW and the brain computer interaction)

Meanwhile and to get a little taste of what will happen in the future you can find a consolation (especially for the lucky owners of smartphones) in Google Goggles released this week. Indeed it gives the opportunity to explore the visual recognition (as also presented by Pranav Mistry). For sure we will find more and more potential use after use.

Summary of the technologies presented at the TEDx Amsterdam 2009

2009-12-01T23:46:00.016+01:00

Hi everybody,

I try to post the following for some time now and hopefully I will succeed tonight.

The 20th of November, I watched the TEDx Amsterdam on livestream thanks to wired.co.uk
Here is my summary about the technologies presented, check the links if you have not heard of them before because the trend in digital and mobile is there.

1. Who’s who iPhone App made by Frog design specially for the TEDx event (look at the bottom of the page) for Networking and Matchmaking.

It showed all the attendees to TEDx Amsterdam in 3 categories: Everyone (all attendees), My Matches (suggestions on who you should meet based on your own profile created during the registration process) and Speakers.

Each attendee had a unique number assigned to their badge and there was a booth where your photo was taken and added to the system. It was a useful tool to explore who the other delegates were and find them through their photos taken during the same day.

2. Layar has more and more layers // 3D capabilities

Augmented reality applications by layar that allows you for instance to see the flats for sale from your exact location (via Funda) or to find shops and services. But it is much more now. Tourist info is one of those that they presented.

Layar also talked about the addition of 3D capabilities to its augmented reality browser platform. It allows tagging real-life objects with 3D text, place 3D objects in real-world space.

About mobile advertising for the one interested, Google recently bought a company called AdMob, pioneer in advertising on mobile phone.

3. MTV: storytelling and a celebrities monitoring tool

Tony DiSanto was speaking about the evolution of storytelling. To summarize he said that made-at-home-style-movies appear more authentic and appealing to the public than traditional studio productions……….

The app developed with Radian6 for the MTV Music Award is very visual. Remember the interruption of Taylor Swift’s speech by Kanye West? The tweets were monitored and it is a good example to show you what has happened.

4. Yellowbird Interactive streaming of 3-D content.

It is a variant for events of the Google Streetview technology. This was shown throughout the whole TEDx conference. It has also been used during a musical festival.

If you did not hear of it follow the link.

5. 3DRange / animated point cloud

3D range cameras produce thousands of distance measures in one picture, and produce up to 100 pictures per second. The result is an animated point cloud, where the shape of the filmed object (e.g. a person) is easily recognized. Normally, these point clouds are used for measuring deformations of tunnels, analyzing structures of trees or simulating flood planes. It is also used in robotics for robots to detect objects in their environment.

(Alexander Bucksch, Researcher@Delft University of Technology

Daniel Berio, designer, Insidia, real-time 3D games)

This technology has been used for their visual effects in the clip of Radiohead.

6. Alpha World of WarCraft – Brain Computer Interaction

It is a Brain-Computer Interface to the multiplayer online game. aWoW is a demonstration of how you can control a character in the virtual environment just by using your brain.

26 Twitter Tools for all your personal and professional organisation (even to help you to stop smoking)

2009-11-16T15:24:00.007+01:00

I have found an extended list of a 100 tools for all kind of needs you can have on Twitter(from analysis, to network building and Management, but also Health or Organisation and Productivity. I thought it was a bit long so I just kept the ones I've found to be the most interesting and useful. Click here to see the original article.

Information Gathering
1. @myflightinfo: Use @myflightinfo to stay updated on your flight’s status.
Network building and Management
2. Twubble: Twubble will expand your Twitter bubble, picking out people you may like to follow.
3. MyCleenr: Sort your friends by their last tweets, and you can get rid of the inactive and useless accounts you’re following.
4. Tweepler: Use Tweepler to organize your tweeps based on whether you’re following them or not.
5. SocialToo: SocialToo will help you keep track of all of the people who have followed or unfollowed you.
6. Qwitter: Qwitter will help you manage your network by sending an alert when a person unfollows you.

Twitter Management: Save your time and cull your Twitter list with the help of these tools.
7. Twalala: Put the mute button on certain people and topics for a while if you are receiving lots of updates you’re not really interested in.

Sharing Tools: Promote your business, share photos, and more using these Twitter tools.
8. Acamin: Acamin makes it easy to share files on Twitter with your followers.

Organisation & Productivity: These Twitter tools will make your life a bit more streamlined.
9. Timer: Use Timer to get reminders about tasks through your Twitter account.
10. Remember the Milk: Use Remember the Milk on Twitter to update your to do list.
11. TrackThis: Send TrackThis your tracking number, and you’ll get Twitter messages every time there’s a change in location.
12. Joint Contact: Get project management productivity on Twitter using Joint Contact.
13. Tweet Later: Tweet Later offers a great way to set up alerts, schedule tweets, send thank you DMs, and more.
14. TwInbox: OutTwit will make it easy for you to use Twitter inside of Outlook.

Life Tools: With these tools, you can work on relationships, life tracking, and more.
15. 21Tweets: 21Tweets offers personal coaching on Twitter.
16. TrackDailyGoals: Use this site and the #dailygoals hashtag to keep track of your goals every day.
17. ConnectTweet: Put the voices of your group or business together through ConnectTweet.
18. DreamTweet: Keep a reminder of your dreams and nightmares, and follow the dreams of others through DreamTweet.

Business & Finance: Use these tools to improve your business and finances through Twitter.
19. Xpenser: You can Twitter your expenses to Xpenser and they will be recorded for you.
20. TwtQpon: Create simple Twitter coupons for your business with TwtQpon.

Health: Track your health using these Twitter tools.
21. Qwitter: Update Qwitter to shame yourself into quitting smoking.
22. TweetPlot: Use TweetPlot to chart your food and fitness statistics.
23. gtFtr: Use the gtFtr tool to record your exercise activity on Twittr.
24. SugarStats: Track, monitor, and share your blood sugar through Twitter with SugarStats.

Blogging: Bring your blog life and Twitter life together with these tools.
25. TwitThis: Make use of this plugin to send Twitter messages about your blog post.
26. Twitpress: Twitpress will send out a Tweet every time you post a new blog entry.

Design tools based on flickr pictures

2009-11-15T06:02:00.000+01:00

I have found 2 interesting websites that I would like to share with you.

It is taggalaxy.de that I have used for my logo. You enter a word and you get a world.

The second one uses the pictures from flickr to compose the letter of the expression you want. It is called Spell with flickr . You can change a letter by clicking on it if you wish to see another option. You can also choose between 2 sizes.
You can access to the Javascript badge to insert your design anywhere.

The 54-65 years old, a new segment for online marketing?

2009-11-10T18:45:00.001+01:00

I recently saw that the 54-65 years old people are more and more represented on social media.
According to a study, their rate is generally between 8 and 10% on the most reputaed networks and reach a 12% rate on Facebook.

I see that there are specialized advertising agencies but not digital.

Do you have examples of digital campaign specifically targeting this emerging segment?

I think that it is time to think about and to start to sell it to our clients.

What do you think?