I recently saw that the 54-65 years old people are more and more represented on social media.
According to a study, their rate is generally between 8 and 10% on the most reputaed networks and reach a 12% rate on Facebook.
I see that there are specialized advertising agencies but not digital.
Do you have examples of digital campaign specifically targeting this emerging segment?
I think that it is time to think about and to start to sell it to our clients.
What do you think?
Tuesday, November 10, 2009
The 54-65 years old, a new segment for online marketing?
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Since my post I have found this study by Barbara Rozgonyi which talks about this new wave of internet users in the US.
http://wiredprworks.com/2009/04/boomers-social-media-stats-rocking-out-on-twitter-facebook-aarp/
Interesting to read!
"Between April 2009 and May 2010, the number of online adults ages 50 and older on social networking sites nearly doubled, growing from 22% to 42%. Nearly half (47%) of all internet-using adults ages 50-64 are on social networking sites, as are a quarter (26%) of those ages 65 and older, up from 25% and 13% a year ago, respectively."
source: http://pewresearch.org/databank/dailynumber/?NumberID=1086
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